产业迭代改造
Iterative transformation of industry
空间社交化
Social space
Z世代人群的个性与主张,认知与品味,彰显自我与热爱社交的多面性,唯有充分了解其看重参与感/体验感的需求, 合理利用“社交+”模式,打造新场景/新体验 ,颜值上更赏心悦目,空间上可塑性更强,才能给其最大化的满足感,真正感觉到:“自我”和“个性”。通过 沉浸式的场景设计和多维度业态 的组合,丰富消费者的体验空间。
The personality and opinion, cognition and taste of Generation Z people show the multifaceted nature of self and social love. Only by fully understanding their need for a sense of participation/experience, making rational use of the "social+" model, creating new scenes/experiences, making them more pleasing in appearance and more plastic in space, can they maximize their satisfaction and truly feel: "self" and "personality". Through the combination of immersive scene design and multi-dimensional business forms, consumers' experience space is enriched.
拓维经过严谨的市场调研后的科学总结和归纳。商业运营者策略从用户思维+消费者的体验感+具备高附加值和文化底蕴的产品为核心,给品牌迭代注入新的活力。
Scientific summary and induction of Tuowei after rigorous market research. The business operator strategy focuses on user thinking+consumer experience+products with high added value and cultural heritage to inject new vitality into brand iteration.
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